Guest Lectures & Masterclasses

Guest Lectures & Masterclasses

Want to inspire your team, students, or event attendees with a human-centered approach to building services people actually love?

We offer dynamic guest lectures and interactive sessions (ranging from 40 minutes to 2 hours or depending in your needs) sharing practical insights from the world of service design.

What we cover:

• What services actually are — and how they are everywhere (yes, education and hospitals are services too, alongside airports, car repair shops, delivery centers, public administration and so many more).

• The service design lens — exploring how to craft experiences that naturally align with real people's needs, motivations, and interests.

• How to design services that people use with genuine joy and satisfaction.

• How to uncover and eliminate hidden hurdles that frustrate users.

• How to shape experiences so good that customers happily recommend them and share positive feedback with others.

The takeaway: Attendees leave with the eye-opening awareness that services are intentionally designed through a structured discipline. They will learn how it's done and discover actionable steps they can take immediately to evaluate whether their own service genuinely serves customers in a way they enjoy.

Each session is tailored to your audience and event goals, combining core service design principles with real-world case studies and practical takeaways.